Cakes By Samantha is the go-to business for all things cake. A supreme cake artist, whom also teaches decoration and sells your essential ingredients. I gave Samantha a beautiful, soft and classy design with pro appeal for the amateur baker. As well as branding, I designed her new website and various ephemera around her kitchens. I also created brand illustrations for Samantha, the iconography graphics establish the brand and visualise the business purpose.