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Emma Hopkins

design & illustration

Cornetto Advertising

Brand Campaign

Whilst working at design agency LOLA in Madrid, we were tasked with the brief to come up with a new print campaign to advertise the classic ice cream product. I came up with a conceptual solution of using a double-sided print to create a 3D mock-up of their product. If the front of the poster were to advertise the flavour and the reverse side was printed with a crisp wafer texture, then once the poster is positioned, you could roll the bottom right side of the corner up to make it look like a Cornetto.

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