My 'ISWAI' bear idea came from the topic of having to design for the 'Beat Bullying' charity. I looked at case studies of peoples fears and when I came across the bear species, I found that if faced with a bear encounter, you are advised to stand up to them and to not back down. I wanted people to wear this top and stand up against their fears. This T-Shirt was sold exclusively at the Clothes Show Live in December 2013 of which only 50 were produced. 10% of all proceeds went to charity.
My second t-shirt was in response to the title 'New York City'. From a young age, I have always enjoyed the hit television show Friends. The idea came to me whilst I was watching the show, realising how much I adored the architecture in the heart of New York. In particular the aluminium fire escapes. I mixed this love with illustration and typography and created the New York Tee for ISWAI.